Dracula campaign

Tulsa Ballet's second best-selling show (second to The Nutcracker, of course), was on Halloween, naturally. This spooky and seductive tale of a vampire Count who has a taste for young blood was a super fun campaign that included a beautiful and haunting commercial, mailing campaign to past ticket holders, a vast digital paid campaign, as well as social and billboards.

process

Nearly two years before opening night, I began working on this campaign gathering ideas. After creating a campaign that utilized our budget, hit multiple avenues of media, and included multiple touch points to various warm segments, my team began work on the pieces, starting with a photoshoot.

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I directed the photo and commercial shoot, ensuring consistent brand identity and media that could be used in all types of media.

inspiration

Dracula had a lot of elements for us to pull from with it's deep history. I mostly wanted to show the beautifully haunting side of this production, especially for the masses. Yes, it's spooky and dark, but it's also just a  beautiful ballet. We played on the dark side of Dracula himself, using lots of close-up shots of his eyes. The show name worked so well in our favor, as it's one of our most recognized ballets in our repertory.